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Changes in Society and How to Pivot Your Business

Updated: Jul 29


The Passive Cash Flow Podcast goes LIVE again for episode # 35. In this episode Aaron discusses:


- How to pivot your business during this time

- How education and policing can be improved

- Changes in business and society

- Covid silver lining


Don't miss this casual yet info packed live podcast!


The Passive Cash Flow Podcast is for beginner or experienced investors. Subscribe today to learn how you can diversify out of the stock market, own a part of an apartment building & start earning Passive Cash Flow!


Peoples Capital Group has been helping passive investors build wealth in NJ real estate for 10 years. Visit www.PeoplesCapitalGroup.com to find out if you qualify to start earning passive income and pay less taxes via investing in real estate. IRA's and 401K's are accepted.

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Aaron Fragnito: Okay ladies and gentlemen. Here we are live on the Passive Cash Flow Podcast. We are going to share our screen, and we are going to get started here. Hopefully everyone's had a nice week, a productive week, and hopefully we have been able to get those goals done. We're going to talk about setting our goals today. Setting our goals, achieving our goals, and we're going to talk a little bit about what's going on. Right now the market and all the challenges we have.


This Aaron Fragnito with the Passive Cash Flow Podcast. I am your host. I am also co-owner of People's Capital Group. We are live here on the internet. We are on Facebook, we are on YouTube, and actually I'm waiting to be approved to be a live host on LinkedIn. So that's our next chapter we'll be on. Now one of the challenges to having live podcasts is sometimes our guests have to reschedule. In this case, we did have a guest who needed to reschedule but I'm going to talk about setting goals and achieving those goals anyway.


We're going to talk about the goals that we had, the topics we put out for our live podcast today. I can talk about of course, as a small business owner, those goals that we've set to those times and those have changed. We all had goals in January and February, in March and they all basically changed a lot. You had to adapt those goals but at the same time, what I have learned is that some of those goals were maybe wrong and not the right direction for me or for my business and some of the things I was doing as a business owner were spinning wheels. High RPMs and stuck in second gear.


I'm sure as a small business owner or anyone working, it feels that way sometimes especially in the pressure cooker of America here. Our job is to perform and get results and bottom lines. It's definitely interesting now that we've had the pandemic come, what I've realized as a small business owner, is that there's so much opportunity out there on the internet, on social media, doing things like going live, podcasts, and your website, your videos, your YouTube, your content. That is your storefront now.


It depends what you're selling. If you've a local pizzeria fine. That's your storefront but for the most part, your website, your social media content, what you put out to the world on your LinkedIn page, whatever it is, that is your storefront now. Even if you're not running a business, that's still your storefront. It's for your family right, or your friends, or you're trying to get a spouse. That's where a lot of this all starts. It's social media, it's online, it's wherever your web presence is. I recognized as a small business owner that there was a lot more I could be doing to improve my social media presence, my quality of online marketing and I really wasn't focused on it.


I was going around to different events, doing a lot of networking in person, and that's great. I just went to an event last night, had a great time. A bit of a small turnout, I have to say. I think that people are still hesitant to get back out there. I have another networking event I'm going to tonight. Down at the shore. I think that one's going to be a little more popular, a little more packed. A little slower than networking right now but before this pandemic, I feel like I was in a prehistoric type of business model going out to events, meeting people in person. It was primarily how I do what my job is, which is to investor relations, meet new investors, build rapport and raise capital for new properties that were buying. New apartment buildings that we buy. I'm in charge of investor relationships. I'm in charge of fundraising.


What I realized is that I was doing something kind of the old fashioned way, and this pandemic forced me to turn my entire business on its head. Instead of doing in office events three or four times a month, now I'm doing webinars three or four times a month, which basically replicate those office events. What I'm realizing as well now I can reach people in Texas, or California, or Florida, a lot of our investors. We just had an investor from Texas which is phenomenal. We have a lot of out of state investors now recognizing us, finding us online, being pleased with our social media presence, and our storefront, which is our website, our content. This stuff we're doing right now. This is our storefront.


If you're trying to put a brand to the world. This is it and it's tough because it's everything you do. It's every word you say. It's a post made and now everything gets heard by everyone but at the same time, they say reputation could take 20 years to build and 20 minutes to knock down. You have to be careful what you say, what you do out there, but at the same time, I realized that there was a whole untapped world out there with more social media marketing, more online presence, and I was able to actually make my business stronger, and raise more capital and connect with more investors online by improving my social media presence, by improving my website, by improving the sales front of the process of how people react to us online, the content they have, the process of signing up for a webinar, the process of downloading our ebook, these things have to be easy.


They have to be sexy. People want to click on these things. They want to be fun, they have to get your attention, right. Social media marketing is everything. You have to be informative, but professional, but also crazy enough to get them to click on on you. Marketing is funny. You really have to find that balance. I think in the last few months, we've really hit our stride with that, and right now what we've created is a nice system where I can turn up my social media marketing, and that allows us to connect with more individuals. In the last two weeks, we've raised $400,000, which is great for moving forward on this property we're purchasing towards the end of the summer here in Paterson. Really exciting stuff going on in People's Capital Group.


We're able to actually come out of this pandemic stronger than before. Obviously, we want to make sure this pandemic gets fixed. We want everyone to be healthy and happy, but at the same time, I read an article about how Robert De Niro's out of money. I'm just laughing to myself. Robert De Niro's running out of money? Really? Come on people. We need to-- Money is fleeing. Money should be used to make more money. That's what money-- Money is a tool. We're not taught that in college. We're not taught that in high school. We're not taught that in grade school. I'm not even sure people are taught in college these days, but I'm not sure if it makes a lot of sense.


Right now, I was never taught in college and I was an entrepreneur major. I was never taught what money is. I learned what a franchise was. I learned what a debit and a credit was. I learned how to get up and work hard and show up on time, which is about 90% of success. All those things are very, very important. I built social connections, and I did learn a lot about business. I'm not saying my college degree was a waste of money but I am saying that I didn't learn what money is in college. I didn't learn how to make more money with money. I learned how to manage people, maybe out of a book, you really don't learn to manage people from book but I learned what management was. It's interesting.


I think that education has to be turned on its head. I think experience education is going to be the next big thing. I want to see a university come out and say, hey, listen, we're going to use half of your tuition money to educate you, and then we're going to use the other half of your tuition, money for you to go build your business. I would love to see that. I would love to see education improve, because I have to say, being a small business owner for the last 10 years now building my business from the ground up, coming out of college with an entrepreneurial degree, I recognize the gaps between higher education and the real world. It's a huge gap that is hard to put together. It's very hard to run a successful business.


We make plenty of mistakes. We make money, we lose money. What makes us stronger makes us better. Seth and I are a great team and I obviously wouldn't be here without Seth, but at the end of the day, I think this whole pandemic is turning a lot of things on its head. We're learning how to completely run our businesses online. That's a small thing we're turning around. But in a bigger sense, education I think is changing. People are learning online, but also I think experience education needs to be the next big thing. Where you actually do something to learn something. I don't know about you, but when I read something in a book, it's in and out. I couldn't even tell you what calculus two is, but I passed it. For some reason I had to take it, Calculus two but here we are now, running a business. I've never had to use calculus, why do I have to take calculus two as a business major? I really think education's outdated.


There's a lot of things in this world, and that's why we see people in the streets, policing. Yes, policing needs to be improved. Why is it so easy to become a police officer? Maybe it should be a little harder to become a police officer. Maybe we should pay police officer a little more so you get better quality, have more consistent training. There's lots of things that we need to improve in this world. I get it, people are pissed off and change does need to happen and it's exciting right now. It's exciting. I make small changes in my business, turn in office events into online events. I've been able to double my fundraising. There's a small example there as business owner ways we can improve our business. Also just looking at your general life as well, you know, exercise, health, family. I've been able to spend more time with my lovely wife Diana. It's been actually a blessing in disguise in some ways being able to spend more time with your family. I spent a nice time with my family last night, and that's really nice. I've been spending more time with my family, more time with my wife. We kind of got our flow down, look at the silver lining and then what's going on. We've learned how to improve our businesses in different ways. If you haven't then really focus on that. Maybe it is time to double down that social media, double down that website or YouTube content, but that's kind how it works out. I think YouTube is the next big thing. I think people are watching before they're reading. If your storefront, which is your online presence, isn't up to date, isn't as best as it can be then take this time to improve that. Of course if you're not a small business owner it's great time to spend more time with your family and then look at the world too, and say "hey, why do we learn how to do things out of a book? What don't we have options to actually participate?" I'm in an internship where we get people coffee. I want to see a real university where half the tuition is given back to the student to execute a business plan. Right? The first two years your tuition is put towards learning and creating a business plan with business experts who actually operate businesses. I realized most of my professors never ran a business and they're telling me how to run a business. Right? It really bothered me. Another thing was, it's a great idea, I want to see people put more pressure on education just like we're putting pressure to reform the police. I think it all starts at education. We need to reform our education, reform our police. Let's improve the systems we have in place. Let's not burn all down. Let's improve what we have in place. I think that's the right way forward this time. We're seeing that happening in our society. Very exciting times. Big changes happening. I'm told we're living through an historic time, so very exciting stuff here. Let's keep our heads up. Let's be positive. I'm Aaron Fragnito with People's Capital Group. Unfortunately, I guess can't join us today, but that's all right. I'm still able to talk a little bit about how we set some goals here in this pandemic and we're able to achieve them and turn our business and improve our business and pivot during this times. I also gotten attention on education, because as you could see, I think education is outdated and I think a lot of people would agree with me. I also think education is overpriced. That's whole another podcast. Hopefully you enjoyed this message here. Be strong, keep on building that business, growing those goals whatever they are. Make sure that at the end of the day you're just taking advantage of this time. Right? I know some people, some friends that I have are sleeping at four o'clock and not doing anything, collecting unemployment. That's going to end really quick. I've got to say that's also a bad habit. If you're sleeping some four o'clock and you're a grown man and you're getting paid by government, if you do that for so long you're going to become something you don't like. Get out there, get back to work. If you're collecting that unemployment it's going to end very soon. It's time to get back to work and focus on our goals. That's what we're doing here at People's Capital Group. I hope everyone enjoys this message. Have a good day.


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